Case Study

Southern California School Bond Measure

Perris UHSD

Background

Over the past several years, the Perris Union High School District has faced mounting budget challenges while dealing with student overcrowding, outdated technology, and deteriorating school facilities—all threatening student achievement. The District also serves two distinct communities, with different priorities for their middle and high schools. Any local measure would have to arrive at a consensus reflecting the needs of each community.

With a challenging political environment, seemingly divergent priorities among voters in the District, and pressing needs threatening quality education, the District needed to approach voter-approved funding very carefully.

What We Did

Perrus UHSDThe District worked with TBWB for two years leading up to Measure T in order to carefully gauge community priorities, and create both a bond measure and a campaign strategy that could be successful.

Thanks to this thorough planning and preparation, the campaign was able to hit the ground running. They secured a well-rounded group of endorsements demonstrating broad support across different communities and interest groups in the District, and by mobilizing a strong base of volunteer support, often a major challenge for High School Districts. TBWB designed a regionalized mail-plan, which served to highlight how Measure T would address each community’s most-pressing concerns.

Thanks to this well-balanced approach, Measure T passed with 61% of the vote, securing $153 million for PUHSD schools.