Case Study

Transportation Measure

Fresno County

Background

Improving the safety of Fresno’s roads and highways were high priorities for Fresno County. The existing voter-approved transportation sales tax measure had generated over 1,250 miles of improvements to local streets and highways since 1986. Fresno County projected that the local population would grow by over 40% by 2026. With this projection, letting the funding expire would lead to an increase in traffic congestion causing the local economy to suffer and many roads becoming unsafe and dangerous.

What We Did

Fresno CountyTBWB directed all aspects of the campaign from coalition building and message development to production of the campaign’s collateral and direct mail program.

Every campaign requires a strong committee to succeed, and Measure C was no different. By raising the funds required to implement a strong mail program, and securing crucial endorsements representing the entire political spectrum countywide, the Measure C campaign committee was crucial to the success.

Thanks to a collaborative countywide planning effort and a strategic campaign, Fresno County voters approved Measure C on November 7, 2006 with 77.7% of the vote.