Case Study

Southern California School Tech Bond Measure

Tustin USD


Serving communities across Irvine, Tustin, and Santa Ana, the Tustin USD aimed to provide up-to-date, modern instructional technology in all of its schools. The District voted to place a “Technology Bond” on the November ballot, 100% dedicated to providing equal access for students to modern technology across the District.

What We Did

Tustin USDNavigating the sensitive subject of technology for classrooms was crucial to convincing voters that Measure S was important for their schools. With a regionalized mail plan and a broad range of supporters, the campaign emphasized how the bond would better prepare students for college and high-tech careers. Measure S passed with 58% of the vote.